PROPS blog

Apple just announced the iPhone 18 lineup. Here's which model creators should actually buy, whether the fold is worth it, and if 17 Pro owners need to upgrade.

The two accessories that actually earn a permanent spot in a creator's kit, and the honest list of what else is worth buying.

Why your phone case should be doing more than just protecting your device.

If you're a content creator, your iPhone isn’t just your phone, it's your camera, editor, and production crew in one

You don’t need a cinema camera to shoot great video, but you do need to understand how your iPhone works. This guide breaks down the fundamentals that actually make a difference, from lenses and frame rates to lighting, angles, and stability.

Around 90% of organisations now use content marketing as a core part of their strategy. It’s no longer experimental, it’s foundational.

If your brand isn’t consistently publishing content, you’re competing at a disadvantage against businesses that are.

Your phone is your camera, editor, and publishing tool. This guide breaks down the best phones for content creators in 2026, and what actually matters when choosing one.